Australian pickup enthusiasts have exciting news on the horizon. Chinese automotive manufacturer Chery is preparing to launch not one, but potentially two new utes in Australia by late 2025. This development represents a significant expansion for the brand, which has been steadily building its presence in the Australian market since its relaunch in 2022.
What Makes These Chery Utes Different
The upcoming Chery pickup trucks are being developed specifically to compete with established players like the Ford Ranger and Toyota HiLux. What sets them apart is their focus on advanced technology and competitive pricing, targeting buyers who want modern features without the premium price tag.
Advanced Powertrain Options
Chery’s new ute is expected to feature the company’s fifth-generation plug-in hybrid powertrain, called Chery Super Hybrid (CHS). This technology promises impressive efficiency and range capabilities that could revolutionize how Australians think about work vehicles.
Three potential powertrain configurations are under consideration: a 2.4-litre turbo-petrol engine, a plug-in hybrid system combining a 1.5-litre turbo-petrol with twin electric motors, and a fully electric version. This variety ensures there’s likely to be an option for different user needs and preferences.
Two Different Models for Different Needs
The KP11 Concept – Rugged and Ready
The Chery KP11 concept has been revealed, showcasing a rugged dual-cab design with clear Ford Ranger Raptor influences. This model appears designed for buyers who prioritize off-road capability and traditional ute functionality.
The KP11 is expected to be offered in both ‘urban’ and ‘off-road’ variants, with the off-road version featuring aggressive styling and enhanced capability. The concept vehicle displayed at recent shows featured BF-Goodrich tyres and camping equipment, clearly targeting adventure-focused buyers.
The Australia-Specific Model – Bigger and Better
Chery has confirmed that Australia will receive a larger, more powerful ute specifically developed for right-hand drive markets, rather than the smaller Himla model shown at international auto shows. This decision reflects the company’s understanding of Australian preferences for substantial, capable pickup trucks.
“We recognise Australia as a big market for pickups, and I can tell you now that we are developing a first-rate pickup that will better meet the needs of Australian customers,” said Chery International president Zhang Guibling.
Technology and Features That Matter
Interior and Tech Features
The interior design leans more toward a car-like experience than traditional pickup trucks, featuring a 10.25-inch digital driver display and 10.25-inch infotainment system. Expected features include wireless phone charging, ambient lighting, wireless Android Auto and Apple CarPlay, 3D surround-view camera, remote start, heated front seats, and heated steering wheel.
Hybrid Technology Advantages
The Chery Super Hybrid system boasts thermal efficiency of 44.5 percent, a single-speed Direct Hybrid Transmission with 98.5 percent efficiency, and an all-electric range of 95km on the WLTP cycle via an 18.5kWh battery. For comparison, some Chery SUVs using this technology achieve combined ranges exceeding 1,200 kilometers.
Market Positioning and Competition
Pricing Strategy
The new Chery utes are expected to be budget-priced vehicles, which would see them compete directly with other Chinese brands like GWM and LDV. This aggressive pricing strategy could make advanced hybrid technology accessible to a broader range of Australian buyers.
Competitive Landscape
The Chery ute will join a growing number of Chinese pickups sold in Australia, including rivals from BYD, GWM, JAC, LDV, and soon MG and Foton. As plug-in hybrid models, they’ll compete directly with vehicles like the BYD Shark 6, GWM Cannon Alpha PHEV, and the upcoming Ford Ranger PHEV.
Timeline and Expectations
Launch Timeline
Market entry is expected sometime in 2025, with a full reveal anticipated between March and April 2025. This timeline aligns with Chery’s established bi-annual global product showcase schedule.
Market Impact
Reaching the top 10 automotive brands in Australia by 2026 would require Chery to sell at least 40,000 vehicles annually, a mission that seems substantially more achievable with a ute in their lineup, given that pickup trucks account for around 20 percent of the total Australian automotive market.
| Specification | Details |
|---|---|
| Launch Timeline | Late 2025 |
| Models Planned | Two variants (KP11 concept + Australia-specific model) |
| Powertrain Options | 2.4L turbo-petrol, PHEV, fully electric |
| Electric Range (PHEV) | Up to 95km (WLTP cycle) |
| Total Range (PHEV) | Potentially over 1,200km |
| Display Screens | Dual 10.25-inch displays |
| Target Competitors | Ford Ranger, Toyota HiLux, BYD Shark 6 |
| Expected Pricing | Budget-competitive positioning |
What This Means for Australian Buyers
The arrival of Chery’s dual ute offering represents a significant shift in the Australian pickup market. Buyers will soon have access to advanced hybrid technology at competitive prices, potentially making eco-friendly work vehicles more accessible than ever before.
Chery is even exploring revolutionary diesel-hybrid technology that could provide a unique selling proposition over traditional competitors. This innovation could appeal to buyers who prefer diesel characteristics but want improved fuel efficiency and reduced emissions.
The focus on right-hand drive development from the ground up, rather than simple conversions, suggests these vehicles will be properly engineered for Australian conditions and preferences. This attention to local market needs could give Chery a significant advantage over competitors who adapt left-hand drive models.
For Australian families and businesses considering their next vehicle purchase, these Chery utes promise to deliver modern technology, impressive efficiency, and competitive pricing in a package designed specifically for local needs. Whether you’re looking for a capable work vehicle or a family-friendly pickup with advanced features, Chery’s upcoming offerings could provide compelling alternatives to established market leaders.
Frequently Asked Questions
Q: When will Chery utes be available in Australia?
A: Both Chery ute models are expected to launch in late 2025, with official reveals likely between March and April 2025.
Q: What’s the difference between the two planned Chery utes?
A: One is the rugged KP11 concept focused on off-road capability, while the other is a larger Australia-specific model with advanced PHEV technology designed to rival the Ford Ranger and Toyota HiLux.
Q: How much will Chery utes cost in Australia?
A: While official pricing hasn’t been announced, Chery is positioning these vehicles as budget-competitive options that will likely undercut established brands while offering advanced hybrid technology.
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