Jeep Australia has made dramatic changes to its iconic Wrangler lineup for 2025, cutting the range from four variants down to just two models. While this might sound limiting, the changes bring some welcome news for buyers considering Australia’s most capable off-road SUV.
What’s Gone and What Remains
The 2025 model year sees Jeep discontinuing the Sport S and Overland variants, leaving only the two-door and four-door Rubicon models. This represents the smallest Wrangler offering in recent years, but focuses on the models that serious off-road enthusiasts actually want.
The decision comes amid challenging sales figures, with Wrangler deliveries down 46.7% in the first half of 2024 to just 220 units. After selling 1,734 Wranglers in 2021, deliveries dropped to just 724 units last year – the lowest since 2003.
The Price Story: Good News and Bad News
Here’s where things get interesting. The remaining Rubicon models have received substantial price cuts compared to their 2024 predecessors:
| 2025 Wrangler Model | Price (before on-roads) | Price Change from 2024 |
|---|---|---|
| Rubicon 2DR | $79,990 | -$3,960 |
| Rubicon 4DR | $82,990 | -$7,460 |
However, there’s a catch. The entry price for the Wrangler range has increased by $4,040 compared to last year because the cheaper Sport S model (which started at $75,950) has been discontinued.
What You Get for Your Money
Both Rubicon variants come loaded with serious off-road hardware that justifies their premium positioning. The Rock-Trac 4×4 system features a 4:1 low-gear ratio, 77.2:1 crawl ratio, and Tru-Lok electronic locking front and rear differentials.
Engine and Performance
Under the hood, you’ll find a turbocharged 2.0-litre four-cylinder petrol engine producing 200kW and 400Nm, paired with an eight-speed automatic transmission. The engine requires premium 95-octane fuel, with fuel capacity varying between the two-door (66 litres) and four-door (81 litres) models.
New Colors for 2025
Jeep has added two new paint options to freshen up the lineup: ’41’ (an olive green color) and Mojito (a lime green shade). These join the existing palette including Bright White, Black, Granite Crystal, Firecracker Red, Hydro Blue, and Anvil.
The Bigger Picture
Why the Changes?
The streamlining reflects broader challenges facing Jeep in Australia. The Wrangler is now one of just four models Jeep imports to Australia, alongside the electric Avenger, Compass crossovers, and Gladiator ute. The brand discontinued the Grand Cherokee earlier this year and is waiting for new electric models like the Wagoneer S and Recon to arrive in 2026.
Value Proposition
Despite the reduced range, the focus on Rubicon models makes sense for Australian buyers. These variants offer the most comprehensive off-road equipment, including 33-inch all-terrain tires, Dana 44 axles, disconnecting sway bars, and locking differentials – features that matter when tackling Australia’s challenging terrain.
What Hasn’t Changed
The fundamental Wrangler experience remains intact. You still get removable doors, fold-down windshield capability, and that distinctive seven-slot grille. The four-door model can be optioned with Jeep’s Sky-One-Touch Power Top for an additional $6,450, making open-air driving even more convenient.
Both models come with Jeep’s comprehensive warranty package: five years or 100,000km coverage, plus lifetime roadside assistance when serviced at authorized dealers.
While the reduced range might seem concerning, it represents a strategic focus on what Wrangler buyers actually want. The Rubicon variants offer the most authentic Jeep experience, combining serious off-road capability with modern comfort and technology.
The price cuts make these previously expensive variants more accessible, even if the discontinued Sport S means a higher entry point. For buyers who were considering the mid-range Overland, the four-door Rubicon now costs significantly less while offering superior off-road performance.
The 2025 Wrangler changes reflect Jeep’s commitment to its core strengths while adapting to market realities. Sometimes, doing less can mean doing it better.
Frequently Asked Questions
Q: Why did Jeep reduce the Wrangler lineup?
A: Sales declined 46.7% in 2024, prompting Jeep to focus on the most popular and capable Rubicon variants.
Q: Are the 2025 Wranglers cheaper than 2024 models?
A: The Rubicon models are $3,960-$7,460 cheaper, but the entry price increased due to discontinued cheaper variants.
Q: What’s new besides the price changes?
A: Two new paint colors: ’41 (olive green) and Mojito (lime green), plus standard power windows and locks.
